Webbing Planner

a Wedding Planner Platform for Non-Monogamous People

Scope: 2 months
Categories: Participatory Design, UX strategy, Concept Ideation, Service Design, Prototyping, User Research Role: Solo project. desk research, affinity map, wireframe and prototype. I hosted a co-creation workshop with non-monogamous people, special thanks to Phuong Anh Nguyen and Zihan Chen for video and photo taking.
Tools:  Sketch, Principle, Adobe Illustrator, Co-Creation Workshop




This society was designed by and for monogamous people. However, there are a large number of people who are practicing non-monogamous relationships such as polyamory. However, there aren’t always ample services for them to celebrate their meaningful relationships.


Webbing planner is an online ceremony planner platform for celebrating monogamous relationships. (Webbing progresses from the word wedding, implying a relationship ceremony of more than two). Users have access to many services including customization of invitation and souvenir design.



  • Lack of services for non-monogamous people who want to celebrate their relationships

  • Current wedding planner platforms are mostly designed for monogamous couples

  • There are stigmas and prejudices around non-monogamous relationships


People who are practicing non-monogamous relationships and want to create a ritual to celebrate their meaningful day.



How might we eliminate stigma around non-monogamous relationships and help non-monogamous people celebrate meaningful relationships?


Design Process

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Quick Click To:


Homepage + About

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Collaborate with Partners

After information input, user can share the link with partner(s) and they can collaborate online.


Services on Webbing

One user can collaborate with their partner(s) online.
Users have access to many online services such as Invitation, Food&Drink vendors, Decoration, Venues, Souvenirs and Consulting which are all non-monogamous friendly. All the services are customizable to non-monogamous people.


Service - Invitation

In the invitation section. Webbing designed unique invitation cards for non-monogamous people. The names on dynamic cards can be rotated that indicates the non-hierarchy in their relationship and fluidity between them.

All the colors and design are customizable for customers.


Giving to Webbing

Webbing is not only a planning service website for non-monogamous relationships, but also a good supporter, activist and community for equality. Donation is important to Webbing. Webbing will use the foundation to support Polyamory Community, LGBTQ Community and other communities for human rights.


Help & Support

Users can get support and help at this section. There are nine different sections that users have questions with. Also users can search most frequent questions. If the problem/question can not be solved then users are welcomed to email and call Webbing anytime.



User Flow Wireframe





Participatory Design — Co-creation workshop

Date: 26th November, 2018 Location: 132W 21st. St 5th Floor

With the question: How the wedding experience would be designed differently through the non-couple-centric lens? I hosted a co-creation workshop with four polyamorous participants to design with me. The whole experience was so inspiring. To build on this, I developed a platform - webbing planner. (see the video below)


Key Insights

Framing: How the wedding experience would be designed differently through the non-couple centric lens?

Seeding: 1/ Provide participants with the invitation template 2/ Prompts for making wedding favors 3/ Template for creating vow(s) - optional

Creating: 1/ Make their wedding invitation 2/ Create souvenir(s) that they want people to remember 3/ Write down their vow(s)





The 5E Model


Competitive Analysis

I conducted an overall competitive analysis to learn more about the current online wedding/ceremony/event planner. There are plenty of planners, however, they are mostly designed for monogamous couple that non-monogamous people don’t have access to existing services.

Business Model Canvas


Theory of Change



Next Steps

  • Figure out the pricing plan of services

  • User Testing with the target segment

  • Refinements and Iterations based on the feedback