A Wedding Planner Platform for The Non-Monogamous
How the wedding experience would be designed differently through the non-couple centric lens?

Product Design
Service Design
Participatory Design
User Research

Product Designer
this is a solo project
(scope: 2 months)

Co-creation Workshop
Adobe Illustrator
    the problem     

This society was designed by and for monogamous people. However, there are a large number of people who are practicing non-monogamous relationships such as polyamory. However, there aren’t always ample services for them to celebrate their meaningful relationships.
    the solution   

Webbing planner is an online ceremony planner platform for celebrating monogamous relationships. (Webbing progresses from the word wedding, implying a relationship ceremony of more than two). Users have access to many services including customization of invitation and souvenir design.
    the opportunity    

Lack of services for non-monogamous people who want to celebrate their relationships Current wedding planner platforms are mostly designed for monogamous couples. There are stigmas and prejudices around non-monogamous relationships  
    the audience    

People who are practicing non-monogamous relationships and want to create a ritual to celebrate their meaningful day.

Design Process
Understand Polyamory

Part 1: Desktop Research
I started doing desktop research around monogamy and polyamory. There are many differences between their lifestyles for sure but there is also something they share together. I made an affinity map with classmates and cleared it up to a list.
Understand Polyamorists

Part 2: User Interviews
Approximately nine million people in the United States are practicing non-monogamous relationships. I am interested in this user group because our society pays so much less attention to them, and we rarely take non-couple groups into consideration when we are designing. I care about their needs and wants, and hope to create better services to suit them.
I conducted interviews with six polyamorists in the New York area (mostly in Brooklyn). To do so, I need to gain a deeper understanding of polyamorist's everyday obstacles and difficulties.

What they are saying, thinking and doing
try to hover your mouse on the pics below ;)
Design Strategist
Married | 2 partners
Currently 1 partner
Media Manager
2 partners
Sex Educator
Married | 2 partners
Married | 2 partners
Project Developer
2 partners
" What is really beneficial about polyamory is all of a sudden, one person doesn’t need to be everything. You can get this from this person and that from that.

Biggest takeaway as ethical non-monogamy in general, it’s so focused on consent and communication, the relationship is more honest and straightforward. Healthier in general, people are really thinking about what they want and communicating it with each other.
" I think what I am doing right now is challenging the patriarchy. Yes, for me, polyamory is not only a type of relationship but a freedom of choice. People have the ability to choose their lifestyles, not only live under the control of monogamy.
" The engagement ring carries a lot of messages. Sam (one of her partners) and I celebrated our 5th-anniversary last week, before that we were wondering how to do it in a way that makes sense.

Dim-Sum is very cute. Every dish has three or four pieces that mean to serve for more than two people.
" My children are young, we’re trying to keep it as far away as possible. I believe teaching monogamy first. Because you don’t understand monogamy, poly- means you blow-up your face.  I see so many people use poly to play around. They don’t understand it, they haven’t understood what monogamy is.
" I'm very lucky that my family and friends are open-minded …there are some agreements we made (she and her husband). One is we need to meet each other’s other partners if they date for more than 3 days. 

" I hope that the escalator relationship is not standard behavior. Everyone has their customized relationships. No matter monogamy or polyamory, what works for you is really important.
Research Synthesis

I quickly clustered findings by user attitudes, facts and obstacles. Although each user story was quite different, there were several key overlaps that revealed their lifestyles.
How the wedding experience would be designed differently through a non-couple centric lens?
Co-Creation Workshop with Polyamorists

DATE: 26th November 2018
LOCATION: 132 W 21st. St 5th Floor, New York, NY

With the question: How the wedding experience would be designed differently through the non-couple-centric lens? I hosted a co-creation workshop with four polyamorous participants to design with me. The whole experience was so inspiring. To build on this, I developed a platform - webbing planner.
(see the video)
Workshop Process ————

The co-creation workshop follows these four steps below:
Key Insights ————
& Co-created Objects

How the wedding experience would be designed differently through the non-couple centric lens?
1/ Provide participants with the invitation template  

2/ Prompts for making wedding favors

3/ Template for creating vow(s) - optional
1/ Make their wedding invitation

2/ Create souvenir(s) that they want people to remember  
3/ Write down their vow(s)
Getting On-board

To set up an account, users need to answer several basic questions about themselves, relationships and their partners. Questions include: 1. user's name; 2. a keyword to describe their relationship (hierarchical/non-hierarchical); 3. how many partners they have and who are they; 4. when is their special date.
Design Details

Supportive, Equal, Courageous

Giving Back to the Community:
Webbing created a very friendly environment for non-monogamous people. And we also want to use this platform to help each other by the donation from users.

For More-Than-Two: Webbing is gender-inclusive and our services are designed for more than two people who want to celebrate their relationship(s).

Collaborate with Partner(s): After information input, users can share the link with partner(s) and they can collaborate online. This will save users a lot of time and energy discussing.
Webbing Services

Meet Your Needs
Multiple Celebration Services: There are six services that can meet our users' needs. They are invitations, food&drinks, decorations, venues, souvenirs and consulting.

An invitation is a typical example here. Webbing designed unique invitation cards for non-monogamous people. The names on dynamic cards can be rotated that indicates the non-hierarchy in their relationship and fluidity between them. All the colors and designs are customizable for customers.

Webbing Donation: Webbing is not only a planning service website for non-monogamous relationships, but also a good supporter, activist and community for equality. Donation is important to Webbing. Webbing will use the foundation to support Polyamory Community, LGBTQ Community and other communities for human rights.
User Flow Wireframe

I started by creating user flows and wireframes to capture the application's primary task. and find out key features that I would develop.

I found patterns in users' perceptions and tasks and aggregated my findings in the form of a persona.
The 5E Model

I used the 5E model as a high-level outline of an experience and then added another level of detail by filling in a journey Map.
Competitive Analysis

I conducted a comprehensive competitive analysis to learn more about the existing market. While there are some wedding planner apps, none serves non-monogamous people.
Business Model Canvas

To thoroughly think through Webbing's business model, I worked through a business model canvas to examine the value propositions, customer segments, and revenue streams.
Theory of Change

I used Theory of Change model to think through long-term goals and social changes of this product.
What Did I Learn From This Project
1. Always find answers from your users. I had difficulties thinking about the non-monogamous relationships, I did the desk research but still confused about some concepts. Then I turned to my users, the problems solved perfectly.

2. A Co-creation workshop is a strong tool to work with your users. This was my first time co-designed with users. I was very nervous at first, but as the workshop flowed, I become more confident about the design we made together.

3. Thinking of social changes of a product can help us better review and revise our design at any level. By doing the theory of change model, I realized how a product could influence the current market and society, and therefore to make it more comprehensive.
Co-creation workshop participants were reading out their 'vows' they created for their partners
Try to hover the mouse on the cards ;)

I came up with this invitation card design idea for more-than-two. The names on the card can be rotated which indicates the dynamic in the relationship.
                                         pre / next
back to work