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O Care

Bubble toothpaste has random flavor mix with colors

How might we make cleaning your teeth exciting?


Project     O Care -- toothpaste bubbles

Type         Product Design / Conceptual Design / Packaging / Branding

Collaborators  Ben Bartlett & Qixuan Wang, with special thanks to Cordy Swope

Context   MFA Products of Design, School of Visual Arts

 

Details

O-Care is an oral care product for kids who are bored with brushing their teeth. Kids can pick a quick to dissolve chew from the box, but each chew’s color does not indicate its flavor, keeping kids engaged.

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Process 

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Interviews

We interviewed several families to gain insights from their oral care system. Then drew insights from processes and created several “How might we...” statements to try to intervene in the insight areas.


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Initial Prototypes

Here are two selected prototypes: 'toothpaste mate' which is flavored powder partner with toothpaste, and 'teeth color' that people could dye their teeth as a fashion way. 


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Package Design

The container is designed like a candy bottle, the small ball resembles the shape of the toothpaste. Cartoon image attracts our target audience.


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User Journey

We conducted user research at several points in our design journey. We also found out several pain points according to the user journey, such as 'bored' and 'confusion' etc.


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Field Test

We took prototypes into the field as sacrificial concepts to get user feedback and see how our target audience interacted with them. We combined two of our ideas into one, and prototyped it.


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Business Canvas

We would collaborate with a company with access and a loyal consumer base that overlaps our target audience.


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Brainstorming

By asking three "How might we..." questions we did brainstorming. After building user journeys and brainstorming, we narrowed our scope of ideas to three.


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Refined Prototype

From there, having learned about what characteristics of each of the two ideas resonated with our audience, we developed a final model, which hit on our key insights and user testing feedback.


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Collaboratinon

Our example of this collaboration is with Disney that we could reach our target audience easily.


 

Video Created By: Yangying Ye with special thanks to Alexia Cohen and Priya Patel
Performers: Sitara and Sasha